Different products have different product labels, and they can run the gamut from simple and straightforward to lavish and striking. Any designer of product labels would tell you that there are various trends in product label design – and while some of these trends have remained and have gone on to become a standard, there are trends that have become obsolete as well. There are certain trends, however, that are worth taking note of if only to make sure that you are up-to-date – and if you can incorporate some of these trends into the design of your product label and make it work, then all the better. So what are the top design trends in product labelling for 2020? Here's your ultimate guide.
1. Bold, clear, and simple One trend regularly on the table in some form or another is bold, clear, and simple. It’s a basic design that has always had its appeal, and rightly so. If you want something that clearly articulates what your product is all about and is compelling to your target audience, go for something bold, clear, and simple. There is one reason why bold, clear, and simple works: when you minimise different elements in your package and product design, this can elevate your product in a whole new way. Remember that audiences are busy and don’t have the time to peruse every product label they come across, so you have to give them something simple, bold, and easy to understand from the get-go. 2. The use of customised lettering Another noteworthy trend for product label design in 2020 is the use of customised lettering, as labelling machinery specialists like Atwell Labellers attest. Almost all designers love creating a design from scratch, and craftiness is appealing in many different ways. If you would like something more organic for your product label, then go with customised lettering. Irregular lines or natural-looking imperfections can give your product a distinct look, which is definitely appealing to audiences who are tired of seeing perfect, digital representations everywhere they turn. 3. The proliferation of bright and vibrant colours Colours can undoubtedly make an impact as they evoke a variety of emotions in viewers and can influence your audience's buying decision. Because of this, the use of the right colours has always been emphasised, but today, there is a proliferation of bright and vibrant colours as well. It is interesting to note that different colours are now being used by companies to denote variations in a certain item or product – a product with different flavours or scents, for instance. More often than not, buyers won't even remember the product's name, but they will remember the colour. Colours have shown their importance time and again, and where words aren’t necessary, colours take precedence, so remember this as well. 4. The use of patterns Patterns are also capable of attracting an audience's attention, especially if they are beautiful, well-made, and well-chosen. Repetition is the key when using patterns, so if you want something out of the ordinary, be wise with your use of patterns. When you have a visual motif for your products, and you repeat this motif, it will capture your audience and can convey a strong and robust message. But what matters with patterns is not really boldness or playfulness – what's important is that they give your brand a stronger identity, and this is what customers will remember.
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